YJP, means Youth Jewels Production. The name had been stated by family kids YASH-JINI-PARI.
It’s a treasure-trove of tastefully designed pieces of jewellery that are put together for you by two brothers, who also happen to be partners in life. This dynamic duo create jewellery as expression of their love for each other and for the world.
YJP’s story goes back two brothers started a set up their jewellery manufacturing business in 2002. Elder Brother’s Passion and Experience of more than 21 years is what inspired his younger brother to start his own brand in 2023.